The Authenticity Paradox: Creating Real Customer Experience in an AI-Driven World

This panel will provide a comprehensive overview of the challenges and opportunities that come with using AI in marketing, emphasizing practical strategies and ethical considerations for maintaining authenticity in a rapidly evolving digital landscape.

2:00 PM - 2:45 PM

Allan Mclennan

President / CAO

2G Digital

Abhishek Shrivastava

VP of Product

Maxwell Williams

VP of AI Product Management

Wells Fargo

Stephanie Bohn

Former Chief Marketing Officer

Chief

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Understanding the Authenticity Paradox:

Grasping how AI-generated content can both enhance and challenge the authenticity of marketing messages.
Examining the fine line between leveraging AI for efficiency and losing the personal touch in communications.

Ethical Implications of AI in Marketing:

Discussing the ethical considerations of using AI to create content that resonates with audiences.
Exploring the responsibility of marketers in ensuring transparency about AI-generated content.

Strategies for Maintaining Authenticity:

Learning how to use AI tools to support, not replace, human creativity and storytelling.
Strategies for integrating AI in marketing while keeping a brand's core values and voice intact.
Future Trends and Predictions:
Predicting the future of AI in marketing and its impact on consumer-brand relationships.
Discussing upcoming technologies and trends that could further influence the balance of AI and authenticity in marketing.

Interactive Discussions and Q&A:

Opportunity for attendees to engage with experts, ask questions, and discuss their own experiences and challenges with AI in marketing.

Please note that the program is subject to change. Detailed session descriptions and speaker information will be provided in the event materials.

Planning

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5:00 PM - 6:00 PM

Exclusive Cocktail Hour Hosted by iAi

Elevate your evening at the exclusive Minna Art Gallery Bar, nestled inside downtown San Francisco, offering a secluded and luxurious ambiance. Our sophisticated cocktail hour features a selection of premium spirits, fine wines, and craft beers, alongside a variety of exquisite passed hors d'oeuvres listed here below:

9:45 AM - 10:15 AM

Exploring AI's Impact at the Intersection of Media and Technology

One of the most popular conversations around the advancement of AI is its potential effects on the entertainment industry. In this session Phil Wiser the CTO of Paramount Global will discuss how he is thinking about this technology in the context of his work and where he believes it can help the creative process. He will also share insights into how a combination of human creativity with AI-generated content could generate more innovative and engaging experiences.